Since Mike didn't "really" answer Rob's question:
A "non technical" hopefully not too far off the mark response based on my reading over the years:
Many of today's brake pads "interact" with the surface of the rotor material so that the braking is to some extent (maybe a large extent) "adhesive" rather than "abrasive". To do so the pad material needs to create a surface "coating" (not really a coating but I don't know the real term) on the rotors during initial use/bedding.
Since different pad materials create different rotor "coatings", having a track set means the rotors don't need to be "bedded" for each type of pad.
Another reason is that track use on many cars is very abusive to rotors and makes them "not very desireable" for street and autocross use even though they may still have some track life in them. Therefore, having a steet/autocross set of rotors that stays in "primo" condition for a long time is desireable (been there, done that).