I would get the Innovate, but I'm sort of biased.
I have one sitting at home (not installed yet).
A friend and I each bought one in a group-buy, about $350 shipped with the analog gauge. Plugged his in and it works like a champ. I would recommend getting an analog gauge (but not theirs) if you plan to leave it installed in the chassis. I sure will like having it in there to tell me AFR when I'm pushing more air through my RX-7 when it is resurrected from the dead...it is much easier to read a needle on a dial than a small LCD.
I went the DIY route before. Not worth the pain (especially if you build it yourself). The only advantage to the DIY is that there are schematics if you need to fix it. The prebuilt DIY may be worth looking into. The newer 2B0 unit is VERY promising, but no schematics, so you are about as good as the Innovate in terms of self-maintenance. Make sure that what you are getting doesn't use the NTK/Honda sensor, as they are now hard to find and way more expensive than the $40 or so Bosch.
The interesting thing I read about the Innovate is that it is fully "digital" -- there is a single PIC chip that controls the heater/sensor and because of this, the unit (and more or less the whole wideband algorithm) is software updateable. I'm not sure what they have done with the DIY since ver 1.0 that a friend and I built from scratch (he's an avionics tech with the Air Force, so no problem soldering it up, calibration and making the display work was a PITA even with two smart folks working on it, but at the time, the next cheapest WB02 was like $800, and $250 or so was very appealing, especialy split two ways).
Only problem I know of with the Innovate is <sigh> with rotary engines and the fact that they get a "little" hot and the sensor may go "overtemp" and quit displaying AFR's. There are a few solutions to this and I need to spend some quality time on their forum seeing if anything new is going on. IMHO, better that is display an error than it displaying incorrect AFR's...
Wideband discussion can get to be a can of worms, especially when you get egotistical tuners in the picture. I'll leave it at that.