Marty Howard wrote:
Honda execs have said the company is now in a state of crisis. coming from them, that's very bad.
I am curious as to where you heard that. I actually can't imagine any company executive for a publicly traded company saying something like that even if it was true.
All auto sellers in the US are dealing with very low demand. For non-US manufactures, the weak dollar is making things even worse. I think that Honda might actually be ahead of the game right now and doing things that the big three should already be doing and may end up doing in the very near future.
Honda is cutting back on a number of things. They have dropped out of F1, they have cut the NSX, they are delaying some new models, delaying the open of some new plants, they are delaying the addition of the Acura brand in Japan, they are cutting executive salaries. I generally get the feeling the big three are paralyzed with indecision as to what to do. And that this status-quo as created by the big three causes people to be shocked when someone like Honda acts decisively and quickly.
Maybe it's a crisis, maybe they are just smart. Maybe it's both.
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Richard Casto
1972 Porsche 914
2013 Honda Fit Sport
2015 Honda Fit EX
http://motorsport.zyyz.comMoney can't buy happiness, but somehow it's more comfortable to cry in a Porsche than a Kia.