The problem with that is they *just* tightened the diesel emissions requirement last year so the liklyhood of them loosening the emissions are somewhere between slim and none. But all older cars are grandfathered in. So you don't have to put a urea scrubber on your 1980 VW Rabbit Diesel.
One of the things that has helped with diesel emmisions greatly was the new diesel requirement for Ultra Low Sulfur Diesel. This replaced the previous LSD last year. LSD was required to have less than 500 ppm sulfur, while ULSD is required to have less than 15 ppm. This was a huge step forward in bringing diesel emmisions down to an acceptable level.
If you really want to get real about why we don't have diesel cars here in america, look no further than our own General, General Motors. In the late 70's, GM introduced a diesel powered Cadillac Seville for, what was at the time, a staggering $20,000. It was bought readily by the public that was dealing with rising gas prices (sound familiar?) The problem was the engine that they used was nothing more than a gasoline engine converted to run on diesel. They were noisy, belched smoke like it was going out of style and were terribly unreliable. GM ended up by having to pay for multiple engine replacements on alot of cars. This put a sour taste in the mouths of the American consumer when it came to diesels. GM, FoMoCo and Chrysler never pursued the compact diesel for the US marked again.
When I started looking for a VW TDI last year, the first thing my parents said was "aren't they terribly unreliable?" This opinion was based on those GM diesels from 30 years ago. If the "Big 3" really want to get themselves turned around they would start bringing their small turbo diesels that they offer over in Europe. And then start touting the mechanical simplicity that is the modern turbo diesel. Hybrids are great but are filled with technology. What happens when the computer brain of a Prius pukes on itself while you are driving down the highway? I can guarentee that it will cost way more to replace that computer than it will cost to get a mechanic to work on your VW TDI.
Just my $.02.
CLICK HERE to read an article from 1983 about the GM diesel problem.