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 Post subject: Cool Honda commercial
PostPosted: Fri Apr 07, 2006 10:54 am 
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Here is an interseting UK Honda commercial.

http://www.fango.com/html/Amazing-Honda-Commercial.html


There are No porn ads on this site. So it is Whitney safe.

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Last edited by George Bright on Fri Apr 07, 2006 1:48 pm, edited 1 time in total.

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 Post subject: UK Honda Commercial
PostPosted: Fri Apr 07, 2006 11:38 am 
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Honda has been busy in the UK....got the following link today along with the story. Assuming these are not computer generated graphics, I'm still trying to figure out the tires rolling UP the ramp.

http://www.albinoblacksheep.com/flash/honda.php


New Honda commercial in the UK. Very important that you understand:

There are no computer graphics or digital tricks in the film. Everything you see
really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. The film cost six million
dollars and took three months to complete including a full engineering
of the sequence.

In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of us
in clover for a lifetime. Honda executives figure the ad will soon pay for
itself simply in "free" viewings (Honda isn't paying a dime to have you
watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Accords in the world. To the horror of
Honda engineers, the filmmakers disassembled two of them to make the
film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.

When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real.


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 Post subject: Re: UK Honda Commercial
PostPosted: Fri Apr 07, 2006 11:47 am 
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chris petereson wrote:
Honda has been busy in the UK....got the following link today along with the story. Assuming these are not computer generated graphics, I'm still trying to figure out the tires rolling UP the ramp.
Ha-ha. That is the one thing that makes me think it isn't as things appear. At the very end of that sequnece, the second to last tire on the ramp keeps going 'up' after it makes contact with the last one. You can see it make it all the way to the top just as the camera pans away from it.

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 Post subject:
PostPosted: Fri Apr 07, 2006 12:37 pm 
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Easily checked at my favorite source for such claims:

http://www.snopes.com/autos/business/hondacog.asp

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Be Cool to the Pizza Dude:
http://www.npr.org/templates/story/stor ... Id=4651531


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 Post subject: Re: UK Honda Commercial
PostPosted: Fri Apr 07, 2006 1:39 pm 
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chris petereson wrote:
I'm still trying to figure out the tires rolling UP the ramp.
I suspect that the tires have a very large weight inside near the top. So as balanced on the ramp (if you look closely there are very small chocks on the ramp that keep them from rolling backwards) all it takes is a nudge in the right direction to tip it over and causes the weight to "fall down". The stored potential energy from the "fall" of the weight gives it the power to roll up the ramp. When you do this, the wheel will only roll about 1/2 a revolution (when the weight hits bottom) which is about right if you watch the video.

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 Post subject:
PostPosted: Fri Apr 07, 2006 1:42 pm 
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It is funny I was entering the same explaination as Richard. With a diagram. Great minds......


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 Post subject:
PostPosted: Fri Apr 07, 2006 1:43 pm 
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:oops: Just noticed that Carls link does mention how the tires work.

Oh, I also like the new Civic commercial. :lol:

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 Post subject:
PostPosted: Fri Apr 07, 2006 2:02 pm 
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OK, so
Quote:
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
is misleading as the wheels and tires were modified. I knew that there had to be some trickery involved in getting a wheel to roll uphill!

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 Post subject:
PostPosted: Fri Apr 07, 2006 4:30 pm 
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As long as the weights used for the wheel motion were Accord parts, that's still good in my book. They used lubricants on some of the surfaces, so it seems to me that using adhesive -- gluing a brake caliper (or whatever) to a rim with a tire mounted over it -- is still in the spirit of the exercise.

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 Post subject:
PostPosted: Fri Apr 07, 2006 4:34 pm 
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Rich Anderson wrote:
OK, so
Quote:
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
is misleading as the wheels and tires were modified. I knew that there had to be some trickery involved in getting a wheel to roll uphill!

Not necessarily. That commercial (Cog) has been out for some time. Can't remember when I first saw it. But the wheels and tires that are weighted inside are pieces from the car for the weight to get it to roll. :wink:


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 Post subject:
PostPosted: Fri Apr 07, 2006 5:47 pm 
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I think the rolling muffler had some trickery too. It did not say the parts were not modified. Just that no trick photography was used.

The ad I posted is a different commercial.

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George Bright Member # 141
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 Post subject:
PostPosted: Sun Apr 09, 2006 11:34 am 
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Didn't mean to partake in the thread highjack there George. :wink:

That Honda commercial is definitely something else as well. Kinda like the Bud beer bottle band commercials on the radio some years back. Just amazing. :D


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