It is funny. I know I am sucking the fun out of this, but I tend to think it was 100% staged, including the sales guy. Does anyone think that Pepsi's corporate counsel wouldn't be thinking about this scenario...
Quote:
Springfield, Middle America: A Springfield car salesman who sustained injuries during the filming of a Pepsi commercial is reported to be seeking unspecified damages from PepsiCo, General Motors and NASCAR. The commercial in question was staged as a stunt in which unsuspecting salesman Gil Gunderson was to be taken on a high speed joy ride in a Chevy Camaro by NASCAR driver Jeff Gordon all the while being filmed by a series of hidden cameras. Gordon was disguised to appear as an ordinary customer who gives the impression that he has no experience with performance vehicles. At the end of the staged scenario Gordon was to expose his real identity. However during filming the car unexpectedly crashed into a metal pole at a nearby warehouse parking lot. Gunderson was taken to Burns Memorial hospital with what we reported as head and neck injuries.
PepsiCo spokesperson Dave Shutton said “We didn’t plan for the accident to happen. For authenticity purposes, Gil wasn’t in on the joke. We wanted to see real fear on the hidden cameras. But we thought it would be fine as Gil is known to be a big NASCAR and Jeff Gordon fan and that he would appreciate the joke once it was all over.” Lionel Hutz who is representing Gunderson said that his client isn’t commenting, but he did say that his client did not willingly participate in the stunt, had not signed any releases, and in fact asked multiple times during the stunt for the driver to stop prior to the crash. Hutz even suggested that criminal kidnapping charges should have been filed against Gordon and the film crew, but that he expects to find restitution in civil court. Sources close to Gunderson say that he plans to sue for a Gazillion dollars.
Richard
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Richard Casto
1972 Porsche 914
2013 Honda Fit Sport
2015 Honda Fit EX
http://motorsport.zyyz.comMoney can't buy happiness, but somehow it's more comfortable to cry in a Porsche than a Kia.