Art,
I'll blab my thoughts here and answer your e-mail at the same time.

The net of the answer to rim width versus section width with the latest street tires it is "I don't know." I'm not sure many really know the answer, and said "answer" is likely multifaceted -- from a performance standpoint: (1) steady state ultimate grip, (2) transient response, (3) braking and acceleration grip; from a tire standpoint: Rival, ZII, RS-3. My thinking is that it may turnout that one tire is "better" being over-sized since it gains enough in ultimate grip while still being able to boogie transients whereas another identical size tire is "better" being sized closer to rim width = tread width (in your case 275/35 versus 245/40).
The only way to know is to take the tires in both sizes and test them. Of course it would have to be a very closely controlled test with the driver blind to what's being run. Speaking of which, I assume you saw the latest GRM mag test where the Rival shined pretty brightly. Whichever tire size you decide on, I think you'll love the Rivals...more on that in a sec. Well, I think GRM will have a test in an upcoming issue changing wheel widths with rather small size tires (but I somehow do not think it will be a worthwhile example to extrapolate into larger wheel/tire sizes). Sigh...
I doubt you'll have to run huge pressures like the A6, not with the Rival anyway. The A6 is a pansy carcass and needs a LOT of air in many cases on a stock class car -- well over 40psi in some cases, heck that Hoosier guy told me on the M5 to start at 41-42psi cold and add more if I needed it (recommended 1psi/100lbs running weight cold). Something like the Rival is nothing like that at all. I run them at 37-38psi hot pressures on the M3 with good results. Their turn-in response will
shock you after having run A6s on your car. Seriously, you'll love driving these things.

On the M3, I've been using 245/40-18 all around with stock sized wheels, 8.5" front and 9.5" rear. That is the stock tire size for the M3 up front while the rears are supposed to be 265/40-18. The only place where I'm losing something on the 245s is probably on track out where more rear tire should give more acceleration grip. I went with the 245s since the 275/35 wasn't available yet (is now).
So here's my dilemma for next year: go the 275/35 in the rear and keep the 245 front, run 275s all around, or continue with 245s all around? The first option might yield more understeer and kill the superb balance the car has now on course (for a stock car with just a large front bar, I'm really happy with it's handling). The second option is the one I'm leaning toward but will going to 275s all around actually be
slower on an autox course? I have no idea. I really wouldn't think so, but I have no hard facts.
I do know that the 245s on the 9.5" rear wheels feel great -- taught, super controllable, nice nailed down feeling in transients as the sidewalls are stretched a good bit (you can't lay the wheel down when changing tires as it hits first instead of the tire).