Black Forest Industries to the rescue.

Not only did they get me the battery the same day, they put it in the same day. I imagine there was a THSCC discount involved, but the total damage was just over $215. I'd never heard of World Source One batteries, but now know that they come from Worldpac, and are USA made. The car starts MUCH more quickly now.
After I left BFI, I needed to put in some gas, and immediately after that, one of the countless service icons showed up on the gauge cluster. I called BFI on my way there. The tech came out and took me through what the icon was for - it was just a time-based thing which had come due by chance on the day I got the battery replaced. He reset the inspection service date thing, and told me he'd given the car a quick look over. He also passed a remark about having been a dealer BMW tech. It later occurred to me that he was doing this after closing time.
So, yeah. The guys at BFI pretty much kick ass. They were fast, friendly, thorough, and inexpensive. The next time my wife's 328i needs something that's out of my reach, they'll get the call.
BTW - Import Motor Works returned my call while I was waiting on BFI to finish the work. They quoted me over $300 with them providing the battery, an Interstate, which the woman told me via voicemail was "a really really good battery." It better be. Had I brought them a car with a battery already in place, the price for registration was under $50.00. Which is reasonable.
Aaron Buckley wrote:
Michael Westerfield wrote:
After working with lead acid batteries for almost 10 years I can only shake my head in disbelief. There is nothing fancy to do when charging one. Another case of Hans bending you over.
...and I had almost changed my mind about giving BMWs.
I don't doubt this, but when you read post after post of people not having this reset and their new battery failing very early, you have to wonder what those propellerheads are doing with the charging cycles. - AB
I wondered if maybe it's some kind of fuel efficiency trick?