I saw a "puff" news piece the other day about how car dealers are now struggling to sell full size pickups, yet can't keep econoboxes on the lot.
I don't remember the exact numbers, but they used Ford as an example of how this was bad for car manufacturers- they said that Ford made like $5000 average profit on each full-size pickup truck they sold in the last year, but only ~$200 on each economy car.
I remember stopping at Capital Ford a few years ago looking at the "new" F350 Powerstrokes (I think it was ~2000). The base model work truck with steel wheels, painted steel bumpers and vinyl seats stickered at like $35k at the time- with the Optioned out F350 diesels going for $45k+. I just could not justify that kind of money for a truck that would be used casually at the farm- and as the occasional tow vehicle for my personal use. The only way I could even try to justify it was if the truck was WORKING every day making me $$$$- which it was not.
So, I picked up a used F350 Powerstroke for $9k, and it's still going strong with ~240k miles on it.
But yeah, if they're discounting any vehicle by $13k, then whoever buys that vehicle for full price must also buy their Vaseline in 55 gallon drums.
