There is no easy solution to situations airlines continually find themselves in it seems. You know the old saying (can't recall who coined it), if you want to be a millionaire, start with a billion dollars and open up an airline.
My "theory":
The unfortunate fact of human nature is that we as a whole take the most recent past and linearly project that experience out into the future. As long as small changes in time occur, that psychological projection is often useful and accurate; hence, it is strongly reinforced through conditioning we receive from the environment around us.
The problem with linear projection is that we live in a world that is highly non-linear on the larger scale and is filled with random events and, more importantly, abrupt discontinuities. Those discontinuities, the outlier events, occur much more often than a normal distribution would indicate. I'm primarily speaking about free capital markets here, but I believe it applies in all areas of life.
Let's apply this thinking to the aircraft industry or any industry that is tied to the price level of a commodity. Why would they find themselves in a pickle at this point in time? You can either blame the commodity or you can blame the business plan that contained
predictions about the future prices of such commodity.
I'm reminded of the huge run in corn that occurred in late 1995, and grain elevator operators were going out of business right and left since they had sold corn futures based on their expected future sales; however, in the short run they did not have the huge funds required to maintain the open positions, which are marked to the market every day, as prices went up and up and up, and they had to fold...which of course meant more futures buying, higher prices, and then the folding of the next worst case concern. It fed on itself until the process had run its course. The majority of the affected blamed the price of corn, the "speculators", the end users (i.e. big food companies), etc, everyone BUT themselves. Guess where that gets them -- they get to repeat their mistake in the future since of course they were "not wrong".
The airlines are similar in some ways; however, the net I would take from the experience of airlines in the US history, is that it is not a "robust" business model. History has proven that. There have been huge bets made and lost on airlines for decades. So given that one operates within a non-robust system, you have to expect the road to be VERY bumpy at times...usually those times when a discontinuity appears in some part of the business model. I blame the basic business model and the business plans of the airlines coupled with the huge quantity of money people have been willing to lose all along the way. It is unfortunate when many are caught in such business models.
