Marty Howard wrote:
I think ford has learned that the Mustang will never really compete with the Vette since there is too much history against the Camaro instead.
What ford has in it's arsenal now though is the hardware to build a new model that could compete. Maybe a Coyote 6.0 in a sports coupe with the Euro alloy IRS?
Only if they can keep the price down in Ford territory and the perceived "practicality" high. That has been a key part of Mustangs since Day 1.
I don't know if they could go "up market" in price and still sell it as a Ford or even a Mustang. Ford's other remaining brands don't support a high performance image (not sure what image Lincoln and Mercury do support

)
A higher end (BMW market) Ford isn't going to sell to many "BMW folks". Most purchasers of higher cost performance high volume cars are buying image. (THSCC members being an obvious counter example since you "mostly" buy performance but don't tell me "image" isn't at least part of the equation.)
I agree that a "Mustang", no matter how good, cannot still be a Mustang and compete against the Corvette. Corvettes are sports cars. Mustangs, BMW's (non Z4's etc of course), etc are sedans. I suspect the future market for high performance sports cars is limited even more than in the past unless they also carry a lot of "status". The smaller percentage of society who will have the bucks will require lots of "status" . . . not likely from the Ford brand in either the US or in emerging economies.